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| Sultan
Mahmood
Managing Director |
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So~Safe
Products LLC
P. O. Box # 20411,
Sharjah – UAE
Phone: 9716-5433797
Fax: 9716 – 5421798
Email: sultan@sosafe.net
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| Prelude: |
| Mr.
Sultan Mahmood is the founder and Chief Executive
of So~Safe. He was born in Lahore on June 19,
1951 and educated in Karachi. His qualifications
include a degree in Marine Engineering. Mr. Sultan
also did professional courses like SCAM &
MOP in management, ADP in marketing from USA,
water quality specialization and advance Reverse
Osmosis water technology from USA. He also undertook
basic and advance injection moulding courses from
UK before completing basic raw materials course
in Plastics from Pakistan.
Mr. Sultan is the founder of advance water
technologies in Pakistan and laid the foundation
of the first organization of water purification,
Marathon Enterprises in 1976. He then introduced
Filtrite in Pakistan. Mr. Sultan can be termed
as a completely self made man and is a classic
example of true grit, spirit and conviction
that makes a man rise from ashes to the heights
of success.
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| Summary
of Qualifications: |
| Mr.
Sultan hails from a background of engineering,
marketing and management with his major qualifications
in plastics, injection moulding and water technologies.
All these combinations makes him an ideal man
to develop and lead an organisation in water treatment
and filtration technology. His regular studies
and a lust to learn innovative technologies have
borne fruits in designing new and newer products
and a never ending innovation process. You pick
up any So~Safe Product and you will immediately
feel the quality in each and every portion of
the product. It is because of this fact that So~Safe
has taken a leading edge over other products in
the market.
Mr. Sultan Mahmood ha a very
strong commitment to make So~Safe a strong brand
globally. Export to over 60 countries speak
well of this effort. He strongly believes in
educating not only his team, but also his distributors
and their sub-distributors. According to Mr.
Sultan regular updates in marketing, management
and product knowledge are essential for success
in any kind of business. Mr. Sultan has the
ability to adapt to different situations and
has a strong vision of the future.
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| Innovation: |
| Mr.
Sultan knows that the key to avoiding stagnation
in a business is to keep innovating. Thus even
though his initial product Filtrite filters had
clicked and become a success, he kept adding new
features to evolve a better product, adapting
to market needs and staying ahead of the competition.
He often tells his staff and friends “Innovation
is a never-ending process”. |
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| Computers
and Internet: |
| Although
computers and Internet have comparatively been
areas of lesser awareness for Mr. Mahmood, like
most of other CEO’s of his age bracket,
but he never felt short of any interest in this
fast emerging technology, which has taken the
business world by a storm. As an ardent learner,
keen to improve his IT skills he manages some
time to grab quick lessons from his highly talented
IT staff and feels no disgrace in taking lessons
from them. Although he has little knowledge of
this trade but yet he has a great passion to improvise
his business strategies through Internet and leaves
no stone unturned to extract maximum advantage
of automated world. This was the main reason behind
the decision to raise a world class website of
his company (www.sosafe.net) and he was amongst
the very first ones to do so in water industry. |
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| www.sosafe.net |
| This
website of So~Safe has been one of the highlight
of company’s success in the recent years.
It caters material for all kinds of visitors,
who would like to come on a water related website.
Whether these searches are about the history and
background of the company, its achievements, product
line, events including conventions, services etc,
and the browser is just a click away from the
desired information. The daily traffic on the
website is significant, as it draws browsers from
all parts of the world. The point of pride for
Mr. Sultan remains the fact that when a browser
searches for water purification company in world’s
renowned search engines like Goggle, Lycos etc,
So~Safe’s website always appear on the very
first page along with other top ten water companies
of the world. Due to this top listing a bulk of
traffic is diverted to the So~Safe’s website. |
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| Sun
Information Technology: |
| Passion
leads a person to places and Mr. Sultan is no
exception to this statement. The vast opportunities
for business exploration through computers attracted
him a lot and were enough to provoke him for starting
a new business in the field of information technology.
He thought that the launch of this company solely
for IT development could also support his current
business activities in conjunction with the generation
of fresh business. He went on to hunt the best
possible talent and formed a new team under the
leadership of one Mr. Zafar Kazmi, who used to
be a key part of computer department of Pakistan
Atomic Research Laboratory in Kahota. This team
which was actually responsible in raising the
official website of So~Safe then furnished yet
another brilliant project by the name of watergenius.com.
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| www.watergenius.com |
| This
is truly a masterpiece and a brainchild of Mr.
Sultan, yet again, who always thought of doing
something new and different in the field of IT.
Being associated with water industry for a decade
and a half now, Mr. Sultan felt that there is
a serious vacuum of information on Internet, when
it comes to water purification and filtration.
He researched that one can hardly refer to a water
related website, which is a complete package of
being business oriented as well as it supports
the scholastic information.
Watergenius in itself is a complete
world and embraces all the websites related
to water in every respect. One can find data
and information about every single water purification
company on this water portal, whether it is
engaged in manufacturing, distribution, wholesaling,
retailing and can also reach a number of water
professionals who are either owners, consultants,
teachers, dealers and agents etc. Its for sure
that any one browsing for the minutes of info
on water companies, its events and its professionals
would not leave unsatisfied with such a bulk
of quality and précised data available
on this water portal. This is by far the biggest
water portal, which is ranked very highly by
the critics.
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| Future
Expansions: |
| The
vision of Mr. Sultan is somewhat on a very broad
canvas, which never seems to shrink. Sensing the
enormous needs of future, he took a brave decision
to expand the company and acquired a huge space
at the Jebel Ali Free Zone, Dubai, UAE, where
he intends to launch a massive factory. This will
be under the aegis of So~Safe International which
shall be launching a new business of bottled drinking
water in conjunction with new production of variety
of cartridges specially, paper pleated, spun,
ceramics, carbon block, and specialty cartridges.
It shall also be featuring an advanced injection-moulding
unit for a number of new products planned for
near future. He has planned this new facility
to also serve as the base for inventory management
for the already running factory in Sharjah.
This premises will also feature
a separate section for Sun Information Technology
which shall cater the technical and marketing
needs of world’s largest water portal
www.watergenius.com, web site of So~Safe, document
management, import and export of software and
computer related services. This place shall
also be used as the headquarters for “Institute
of Safe Water Technologies”, currently
in the present premises in Sharjah factory.
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